目录 / agentcentral
MCP
需 API Key
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已上架
agentcentral
Hosted Amazon Seller Central and Amazon Ads MCP server for Claude, ChatGPT, Cursor, Claude Code, OpenClaw, and HTTP-capable MCP clients.
该来源不提供完整文件导出（国内平台多为平台内托管），仅存元数据与原链
接入信息
- 传输形态
- http
- 鉴权方式
- 需 API Key（需要配置：agentcentral Authorization header）
- 端点
https://agentcentral--agentcentral.run.tools
该服务需要凭证，请按官方文档申请后替换占位符
{
"mcpServers": {
"agentcentral": {
"headers": {
"Authorization": "Bearer \u003cYOUR_KEY\u003e"
},
"url": "https://agentcentral--agentcentral.run.tools"
}
}
}
能力清单
| 工具 | 说明 |
|---|---|
| get_campaign_performance | Use for Sponsored Products campaign-level ad performance over a date range: spend, sales, ACOS, ROAS, CTR, CPC, CVR. Grain: one row per campaign; recent ~3 days may be incomplete. Do not use for ad group, keyword, search-term, ASIN, or total organic+paid sales questions. |
| get_campaign_snapshots | Use for Sponsored Products campaign settings snapshots from the campaign_snapshots sync. view='history' returns daily state, budget, bidding, portfolio, and placement bid adjustment rows. view='changes' returns deterministic setting changes between snapshots. This is not a live write readback and does not return performance metrics; use get_campaign_performance for metrics. |
| get_adgroup_performance | Use to drill Sponsored Products performance from campaign to ad group: spend, sales, ACOS, ROAS, CTR, CPC, CVR. Grain: campaign + ad group; recent ~3 days may be incomplete. Do not use for bidded keyword/target or customer search-term analysis; use get_keyword_performance or get_search_terms. |
| get_placement_breakdown | Returns Sponsored Products performance by ad placement (Top of Search, Detail Page, Other, Off Amazon) within campaigns; recent ~3 days may be incomplete. Use to compare placement-level spend, sales, ACOS, ROAS, CTR, and CVR. Does not include campaign totals, keyword performance, or organic traffic; use get_campaign_performance/get_keyword_performance/get_sales_and_traffic. |
| get_search_terms | Returns customer search terms that triggered Sponsored Products and Sponsored Brands ads. Defaults to ad_product=auto, searching both SP and SB and returning ad_product on each row; set ad_product when you need one product only. Recent ~3 days may be incomplete. Does not include bidded target performance or Brand Analytics market volume/share; use get_keyword_performance or get_search_query_performance for those. |
| get_keyword_performance | Returns bidded Sponsored Products keyword/target performance. Grain: keyword/target + campaign/ad group with spend, sales, ACOS, ROAS, and impression share; recent ~3 days may be incomplete. Does not include actual customer search queries or market-wide query volume; use get_search_terms or get_search_query_performance. |
| get_product_performance | Use for Sponsored Products advertised ASIN/SKU performance by campaign/ad group: SP spend, clicks, sales, ACOS, ROAS, same-SKU sales; recent ~3 days may be incomplete. This is not total ad spend for an ASIN or brand: it excludes Sponsored Brands, DSP, and any campaign spend not tied to the ASIN as the advertised product. Do not use for total organic+paid product sales or products bought after an ad click; use get_sales_and_traffic/get_tacos or get_purchased_products. |
| get_purchased_products | Returns non-zero purchase attribution after ad clicks by default: advertised ASIN to purchased ASIN, campaign/ad group, sales, orders, and units; recent ~3 days may be incomplete. Set non_zero_only=false to include zero-attribution rows. Use for halo/cross-sell attribution patterns. Does not include spend, clicks, impressions, ACOS, or total product sales; use get_product_performance or get_sales_and_traffic/get_tacos. |
| get_search_query_performance | Returns Brand Analytics SQP weekly market search query volume, funnel metrics, and your ASIN's impression/click/cart/purchase share. Does not include ad spend/ACOS or the search terms that triggered ads; use get_search_terms/get_keyword_performance for ads search-term data. |
| get_search_query_ad_coverage | Returns SQP search query rows joined to observed ads search-term and keyword-target coverage. |
| get_sales_and_traffic | Use for historical total product performance from Business Reports (~72h delay): organic + PPC sales, sessions, page views, conversion, and Buy Box by ASIN/SKU. Do not use for current-day/yesterday account totals or ad-attributed campaign metrics; use get_sales_summary/get_todays_sales or ads performance tools. |
| get_tacos | Use for ASIN-level TACOS/PPC share by joining Sponsored Products + Sponsored Display ASIN-grain ad spend to Business Reports total sales (~72h delay). Grain: per ASIN. This is not total brand ad spend and excludes Sponsored Brands/DSP because those sources do not have deterministic per-ASIN spend attribution here. Do not use for campaign ACOS, SB spend, or current-day/yesterday sales; use campaign tools or get_sales_summary/get_todays_sales. |
| get_sb_campaign_performance | Use for Sponsored Brands campaign performance, including new-to-brand, branded searches, video views, and detail page views. Grain: one SB campaign row; recent ~3 days may be incomplete. Do not use for Sponsored Products campaign metrics, ASIN-level TACOS, or product sales; use get_campaign_performance/get_tacos/get_sales_and_traffic. |
| get_sd_campaign_performance | Use for Sponsored Display campaign performance, including viewability, new-to-brand metrics, detail page views, spend, sales, and ACOS. Grain: one SD campaign row; recent ~3 days may be incomplete. Do not use for Sponsored Products/Sponsored Brands or total product sales; use the matching campaign or sales tool. |
| get_sponsored_ads_report | Use for retained Sponsored Products, Sponsored Brands, and Sponsored Display report views when you need one parameterized cross-product report surface. Especially useful for SB/SD ads, search terms, targeting, purchased products, and invalid traffic that are not exposed as narrow tools. For common SP campaign/ad group/search-term workflows, the narrower SP tools may be clearer. |
| get_dsp_performance | Use for Amazon DSP Reporting v3 performance at order, line item, and creative grain: spend, sales, ROAS, viewability, and video completion. Do not use for Sponsored Products/Brands/Display, search terms, or seller account sales; use the matching ads or sales tool. |
| get_dsp_advertisers_live | Return Amazon-source DSP advertiser records accessible to an Ads profile. Use this to discover DSP advertiser IDs for the Amazon-Ads-AccountId header used by get_dsp_entities_live. |
| get_dsp_entities_live | List Amazon-source DSP campaigns, ad groups, or targets through documented DSP v1 campaign-management read endpoints. Requires an explicit Amazon-Ads-AccountId DSP advertiser ID and returns factual source fields only; no DSP writes are exposed. |
| get_store_performance | Use for Amazon Brand Store analytics by date, store, page, source, or tag: views, visits, orders, units, sales, dwell time, bounce rate, and new-to-store. Do not use for account sales totals, ASIN/SKU sales, or ad campaign performance; use sales or ads tools. |
| get_portfolio_performance | Returns Sponsored Products performance rolled up by portfolio ID, joined from campaign metrics and latest portfolio assignment snapshot. Grain: one row per portfolio. For individual campaign/ad group/keyword metrics, use the matching drilldown tool. |
| diagnose_performance | Use when sponsored ads performance changed and you need retained-report root-cause comparison between two periods. Defaults to Sponsored Products and can also diagnose Sponsored Brands or Sponsored Display. Compares product-appropriate campaign, ad, search-term, targeting, or advertised-product dimensions. Do not use for live entity state or write readback. |
| get_bid_recommendations | Get suggested bid amounts for keywords. Requires either ASINs for a new ad group context or both campaign_id and ad_group_id for an existing ad group. Returns Amazon's recommended bid with low and high range for each keyword. |
| get_budget_recommendations | Returns Amazon Ads budget recommendation API fields for campaigns, including suggested budgets and estimated missed impressions, clicks, and sales. |
| get_budget_pacing | Use for Sponsored Products budget usage/pacing snapshots: usage percent, used/remaining budget, and exhausted/at-risk labels by campaign. Do not use for performance efficiency, sales totals, or budget recommendations; use get_campaign_performance, sales tools, or get_budget_recommendations. |
| get_ad_eligibility | Check product eligibility for selected ad types. Defaults to Sponsored Products, Brands, and Display, and can optionally include DSP. Returns overall status and any eligibility warnings or ineligibility reasons for each ASIN/SKU. |
| get_brand_health | Get Amazon Ads Brand Metrics health by brand and category: awareness, consideration, sales, engaged-shopper rate, conversion rate, and new-to-brand rate versus category peers. |
| get_share_of_voice | Get Amazon Ads Brand Metrics share-of-voice signals by brand and category, including awareness, consideration, sales, branded searches, detail-page views, add-to-carts, and brand-customer counts versus category peers. |
| get_attribution_performance | Use for Amazon Attribution tagged off-Amazon traffic, with publisher, campaign/ad group/creative, product, purchases, sales, brand halo, and new-to-brand metrics. Product fields product_asin, product_name, brand_name, and marketplace are populated for report_type=PRODUCTS; PERFORMANCE rows can leave them null. Do not use for on-Amazon ads, search terms, or total seller sales; use campaign/search/sales tools. |
| get_audience_segments | Discover available Amazon Ads audience IDs for a profile from targetableEntities/list, with optional text and category-path search. The live endpoint's taxonomy is returned in category; type is often AUDIENCE, and Amazon may omit name, provider, status, and description. |
| get_sponsored_ads_entities_live | List current Sponsored Products, Sponsored Brands, or Sponsored Display entity state directly from Amazon Ads API for verified read-only combinations. Returns Amazon-source fields with bounded pagination and diagnostics for unsupported product/entity pairs; agentcentral does not infer actions. |
| get_sponsored_ads_targeting_options | Return Amazon-source Sponsored Products, Sponsored Brands, and Sponsored Display targeting option and bid-recommendation fields for documented read-only endpoints. Unsupported or ambiguous endpoint slices return diagnostics without an Amazon call; AMC is out of scope. |
| get_sp_entities_live | List current Sponsored Products live entity state directly from Amazon Ads API for campaigns, ad groups, product ads, keywords, targets, negative keywords, and negative targets. Use before write operations when warehouse snapshots may lag. |
| get_sp_targeting_options | Return Amazon-source Sponsored Products targeting options and recommendation fields: keyword candidates, product target candidates, category recommendations/tree/refinements, and negative brand search/recommendations. Source-attributed read-only data; agentcentral does not decide which targets to create. |
| create_sp_campaigns | Preview or submit Sponsored Products campaign creation through /sp/campaigns. Defaults new campaigns to PAUSED unless state is explicitly ENABLED. Max 100 per call. confirm=true requires idempotency_key. |
| create_sp_ad_groups | Preview or submit Sponsored Products ad group creation through /sp/adGroups. Defaults to PAUSED. Max 100 per call. confirm=true requires idempotency_key. |
| create_sp_product_ads | Preview or submit Sponsored Products product ad creation through /sp/productAds. Provide sku or asin. Defaults to PAUSED. Max 100 per call. confirm=true requires idempotency_key. |
| update_sp_ad_entities | Preview or submit Sponsored Products ad group and product ad lifecycle updates. Supports reversible ENABLED/PAUSED state changes and irreversible archive operations. Max 100 per call. confirm=true requires idempotency_key; archive also requires archive_acknowledgement=true. |
| create_sp_targets | Preview or submit Sponsored Products targeting clause creation through /sp/targets for auto, ASIN, category, or Amazon expression predicates. Defaults to PAUSED. Max 100 per call. Bid bounds enforced per marketplace. confirm=true requires idempotency_key. |
| update_sp_target_state | Preview or submit Sponsored Products target state updates through /sp/targets. Use archive_sp_targets for irreversible archives. Max 100 per call. confirm=true requires idempotency_key. |
| archive_sp_targets | Preview or submit irreversible Sponsored Products target archives through /sp/targets/delete. Max 100 per call. confirm=true requires idempotency_key and archive_acknowledgement=true. |
| create_sp_negative_targets | Preview or submit Sponsored Products negative ASIN/brand target creation through /sp/negativeTargets or /sp/campaignNegativeTargets. Max 100 per call. confirm=true requires idempotency_key. |
| update_sp_negative_keyword_state | Preview or submit reversible Sponsored Products negative keyword state updates through /sp/negativeKeywords or /sp/campaignNegativeKeywords. Max 100 per call. confirm=true requires idempotency_key. |
| archive_sp_negative_keywords | Preview or submit irreversible Sponsored Products negative keyword archives through /sp/negativeKeywords/delete or /sp/campaignNegativeKeywords/delete. Max 100 per call. confirm=true requires idempotency_key and archive_acknowledgement=true. |
| update_sp_negative_target_state | Preview or submit reversible Sponsored Products negative target state updates through /sp/negativeTargets or /sp/campaignNegativeTargets. Max 100 per call. confirm=true requires idempotency_key. |
| archive_sp_negative_targets | Preview or submit irreversible Sponsored Products negative target archives through /sp/negativeTargets/delete or /sp/campaignNegativeTargets/delete. Max 100 per call. confirm=true requires idempotency_key and archive_acknowledgement=true. |
| update_keyword_bids | Preview or submit keyword bid updates for Sponsored Products campaigns. Returns old and new bid values for each keyword. Max 100 keywords per call. Bid bounds and precision are enforced per marketplace currency. Always pre-reads current bids for audit trail. Defaults to preview; confirm=true requires idempotency_key. |
| update_target_bids | Preview or submit bid updates for Sponsored Products targeting clauses on /sp/targets, including ASIN product targets, category targets, and auto targets. Use target rows from get_keyword_performance where target IDs currently appear as keyword_id for rows with keyword_type TARGETING_EXPRESSION or TARGETING_EXPRESSION_PREDEFINED. Max 100 targets per call. Bid bounds enforced per marketplace currency. Defaults to preview; confirm=true requires idempotency_key. |
| update_keyword_state | Preview or submit keyword state updates (ENABLED/PAUSED/PROPOSED) for Sponsored Products keywords. Max 100 per call. Pre-reads current state for audit trail. Defaults to preview; confirm=true requires idempotency_key. |
| update_campaign_bidding | Preview or submit placement bid adjustment updates for a Sponsored Products campaign. Supports Top of Search (TOS) and Product Page bid multipliers. Percentage range: 0-900%. Pre-reads current values for audit trail. Defaults to preview; confirm=true requires idempotency_key. |
| update_campaign_budget | Preview or submit a daily budget update for a Sponsored Products campaign. Budget bounds enforced per marketplace currency. Warns on changes exceeding 500%. Pre-reads current budget for audit trail. Defaults to preview; confirm=true requires idempotency_key. |
| update_campaign_state | Preview or submit campaign state updates (ENABLED/PAUSED/PROPOSED) for Sponsored Products campaigns. Max 100 per call. Pre-reads current state for audit trail. ARCHIVED is read-only here because Amazon campaign archives are irreversible; archive active campaigns with archive_campaigns. Defaults to preview; confirm=true requires idempotency_key. |
| update_campaign_audience_bid_adjustment | Preview or submit single audience bid adjustment updates for Sponsored Products campaigns. Max 100 campaigns per call. Percentage range: 0-900%. Pre-reads current values for audit trail. Defaults to preview; confirm=true requires idempotency_key. |
| update_adgroup_bid | Preview or submit default bid updates for Sponsored Products ad groups. Max 100 per call. Bid bounds enforced per marketplace currency. Warns on changes exceeding 500%. Pre-reads current bids for audit trail. Defaults to preview; confirm=true requires idempotency_key. |
| create_keywords | Preview or submit exact, phrase, or broad keyword creation for Sponsored Products campaigns. Max 100 per call. Bid bounds enforced per marketplace currency. Defaults to preview; confirm=true requires idempotency_key. |
| create_negative_keywords | Preview or submit negative keyword creation for Sponsored Products campaigns. Items with ad_group_id are created as ad-group-level negatives; without are campaign-level. Max 100 per call. Defaults to preview; confirm=true requires idempotency_key. |
| archive_campaigns | Preview or submit irreversible Sponsored Products campaign archive operations through Amazon's bulk archive endpoint. Max 100 per call. Pre-reads current state for audit trail. Defaults to preview; confirm=true requires idempotency_key and archive_acknowledgement=true. |
| archive_keywords | Preview or submit irreversible Sponsored Products keyword archive operations through Amazon's bulk archive endpoint. Max 100 per call. Pre-reads current state for audit trail. Defaults to preview; confirm=true requires idempotency_key and archive_acknowledgement=true. |
| create_sb_targets | Preview or submit Sponsored Brands target creation through Amazon's Common Campaign Management POST /adsApi/v1/create/targets endpoint. Supports keyword, product, category, and theme targets. Max 100 per call. confirm=true requires idempotency_key. |
| create_sb_negative_targets | Preview or submit Sponsored Brands negative target creation through Amazon's Common Campaign Management POST /adsApi/v1/create/targets endpoint with negative=true. Supports keyword, product, and category negative targets. Max 100 per call. confirm=true requires idempotency_key. |
| update_sb_target_bids | Preview or submit Sponsored Brands target bid updates through Amazon's Common Campaign Management POST /adsApi/v1/update/targets endpoint. Max 100 per call. confirm=true requires idempotency_key. |
| update_sb_target_state | Preview or submit reversible Sponsored Brands target state updates through Amazon's Common Campaign Management POST /adsApi/v1/update/targets endpoint. Use archive_sb_targets for permanent archive. Max 100 per call. confirm=true requires idempotency_key. |
| update_sb_negative_target_state | Preview or submit reversible Sponsored Brands negative target state updates through Amazon's Common Campaign Management POST /adsApi/v1/update/targets endpoint. Use archive_sb_negative_targets for permanent archive. Max 100 per call. confirm=true requires idempotency_key. |
| archive_sb_targets | Preview or submit irreversible Sponsored Brands target archives through Amazon's Common Campaign Management POST /adsApi/v1/delete/targets endpoint. Max 100 per call. confirm=true requires idempotency_key and archive_acknowledgement=true. |
| archive_sb_negative_targets | Preview or submit irreversible Sponsored Brands negative target archives through Amazon's Common Campaign Management POST /adsApi/v1/delete/targets endpoint. Max 100 per call. confirm=true requires idempotency_key and archive_acknowledgement=true. |
| create_sb_campaigns | Preview or submit Sponsored Brands campaign creation through Amazon Common Campaign Management POST /adsApi/v1/create/campaigns. Max 10 per call. confirm=true requires idempotency_key. |
| update_sb_campaign_budget | Preview or submit Sponsored Brands campaign budget updates through Amazon Common Campaign Management POST /adsApi/v1/update/campaigns. Max 10 per call. confirm=true requires idempotency_key. |
| update_sb_campaign_state | Preview or submit reversible Sponsored Brands campaign state updates through Amazon Common Campaign Management POST /adsApi/v1/update/campaigns. Use archive_sb_campaigns for permanent archive. Max 10 per call. confirm=true requires idempotency_key. |
| archive_sb_campaigns | Preview or submit irreversible Sponsored Brands campaign archives through Amazon Common Campaign Management POST /adsApi/v1/delete/campaigns. Max 10 per call. confirm=true requires idempotency_key and archive_acknowledgement=true. |
| create_sb_ad_groups | Preview or submit Sponsored Brands ad group creation through Amazon Common Campaign Management POST /adsApi/v1/create/adGroups. Max 10 per call. confirm=true requires idempotency_key. No ad-group bid field is exposed because no official public SB ad-group bid mutation proof was found. |
| update_sb_ad_group_state | Preview or submit reversible Sponsored Brands ad group state updates through Amazon Common Campaign Management POST /adsApi/v1/update/adGroups. Use archive_sb_ad_groups for permanent archive. Max 10 per call. confirm=true requires idempotency_key. |
| archive_sb_ad_groups | Preview or submit irreversible Sponsored Brands ad group archives through Amazon Common Campaign Management POST /adsApi/v1/delete/adGroups. Max 10 per call. confirm=true requires idempotency_key and archive_acknowledgement=true. |
| create_sb_ads | Preview or submit Sponsored Brands ad creation through Amazon Common Campaign Management POST /adsApi/v1/create/ads. The creative object must be user-supplied using Amazon's documented SBCreateCreative schema. Max 10 per call. confirm=true requires idempotency_key. |
| update_sb_ad_state | Preview or submit reversible Sponsored Brands ad state updates through Amazon Common Campaign Management POST /adsApi/v1/update/ads. Use archive_sb_ads for permanent archive. Max 10 per call. confirm=true requires idempotency_key. |
| archive_sb_ads | Preview or submit irreversible Sponsored Brands ad archives through Amazon Common Campaign Management POST /adsApi/v1/delete/ads. Max 10 per call. confirm=true requires idempotency_key and archive_acknowledgement=true. |
| archive_sd_campaigns | Preview or submit irreversible Sponsored Display campaign archive operations through Amazon's documented delete-to-archive endpoint. Max 20 per call. Pre-reads current state for audit trail. Defaults to preview; confirm=true requires idempotency_key and archive_acknowledgement=true. |
| archive_sd_ad_groups | Preview or submit irreversible Sponsored Display ad group archive operations through Amazon's documented delete-to-archive endpoint. Max 20 per call. Pre-reads current state for audit trail. Defaults to preview; confirm=true requires idempotency_key and archive_acknowledgement=true. |
| archive_sd_product_ads | Preview or submit irreversible Sponsored Display product ad archive operations through Amazon's documented delete-to-archive endpoint. Max 20 per call. Pre-reads current state for audit trail. Defaults to preview; confirm=true requires idempotency_key and archive_acknowledgement=true. |
| archive_sd_targets | Preview or submit irreversible Sponsored Display target archive operations through Amazon's documented delete-to-archive endpoint. Max 20 per call. Pre-reads current state for audit trail. Defaults to preview; confirm=true requires idempotency_key and archive_acknowledgement=true. |
| archive_sd_negative_targets | Preview or submit irreversible Sponsored Display negative target archive operations through Amazon's documented delete-to-archive endpoint. Max 20 per call. Pre-reads current state for audit trail. Defaults to preview; confirm=true requires idempotency_key and archive_acknowledgement=true. |
| update_sd_target_bids | Preview or submit Sponsored Display target bid updates through Amazon's documented PUT /sd/targets endpoint. Request body is a JSON array of targetId/bid objects. Max 100 per call. Pre-reads current state and verifies readback. Defaults to preview; confirm=true requires idempotency_key. |
| update_sd_target_state | Preview or submit reversible Sponsored Display target state updates through Amazon's documented PUT /sd/targets endpoint. States are enabled or paused; archive remains a separate irreversible archive_sd_targets tool. Max 100 per call. Pre-reads current state and verifies readback. Defaults to preview; confirm=true requires idempotency_key. |
| create_sd_campaigns | Preview or submit Sponsored Display campaign creation through Amazon's documented POST /sd/campaigns endpoint. Defaults to paused. Max 100 per call. confirm=true requires idempotency_key. |
| create_sd_ad_groups | Preview or submit Sponsored Display ad group creation through Amazon's documented POST /sd/adGroups endpoint. Defaults to paused. Max 100 per call. confirm=true requires idempotency_key. |
| create_sd_product_ads | Preview or submit Sponsored Display product ad creation through Amazon's documented POST /sd/productAds endpoint. Defaults to paused. Max 100 per call. confirm=true requires idempotency_key. |
| create_sd_targets | Preview or submit Sponsored Display target creation through Amazon's documented POST /sd/targets endpoint. Supports Amazon documented expression arrays for contextual and audience targeting. Max 100 per call. confirm=true requires idempotency_key. |
| create_sd_negative_targets | Preview or submit Sponsored Display negative target creation through Amazon's documented POST /sd/negativeTargets endpoint. Max 100 per call. confirm=true requires idempotency_key. |
| update_sd_campaign_budget | Preview or submit Sponsored Display campaign budget updates through Amazon's documented PUT /sd/campaigns endpoint. Max 100 per call. confirm=true requires idempotency_key. |
| update_sd_campaign_state | Preview or submit reversible Sponsored Display campaign state updates through Amazon's documented PUT /sd/campaigns endpoint. Use archive_sd_campaigns for permanent archive. Max 100 per call. confirm=true requires idempotency_key. |
| update_sd_ad_group_bid | Preview or submit Sponsored Display ad group default bid updates through Amazon's documented PUT /sd/adGroups endpoint. Max 100 per call. confirm=true requires idempotency_key. |
| update_sd_ad_group_state | Preview or submit reversible Sponsored Display ad group state updates through Amazon's documented PUT /sd/adGroups endpoint. Use archive_sd_ad_groups for permanent archive. Max 100 per call. confirm=true requires idempotency_key. |
| update_sd_product_ad_state | Preview or submit reversible Sponsored Display product ad state updates through Amazon's documented PUT /sd/productAds endpoint. Use archive_sd_product_ads for permanent archive. Max 100 per call. confirm=true requires idempotency_key. |
| update_sd_negative_target_state | Preview or submit reversible Sponsored Display negative target state updates through Amazon's documented PUT /sd/negativeTargets endpoint. Use archive_sd_negative_targets for permanent archive. Max 100 per call. confirm=true requires idempotency_key. |
| get_fba_inventory | Use for raw FBA inventory snapshot quantities per ASIN/SKU: fulfillable, reserved, inbound, researching, and unfulfillable. Defaults to latest snapshot. Do not use alone for reorder or stockout priority; use get_days_of_cover or get_inventory_risk_triage. |
| get_inventory_health | Returns FBA inventory health snapshot fields: age buckets, capped weeks of cover, storage fee risk, sell-through, and Amazon recommended order quantity by SKU/ASIN. Reimbursement placeholder SKUs are filtered by default; set include_synthetic_skus=true to include rows flagged with is_synthetic. For raw FBA stock counts use get_fba_inventory; for cross-signal risk rankings use get_inventory_risk_triage. |
| get_inventory_movements | Get inventory ledger movements — shipments, receipts, adjustments, customer orders, and returns by date/ASIN/SKU. |
| get_inventory_by_fulfillment_center | Per-fulfillment-center on-hand inventory. Returns the absolute ending warehouse balance per ASIN, SKU, fulfillment center (FC code like ONT8), and disposition, plus the day's signed flow components (receipts, customer shipments, customer returns, warehouse transfers, in-transit). Use this — not get_fba_inventory — when the user asks about FC-level, per-warehouse, geographic, or geo distribution of inventory. Source: Amazon Inventory Ledger Summary View (GET_LEDGER_SUMMARY_VIEW_DATA, aggregateByLocation:FC). Defaults to the most recent snapshot date. |
| get_awd_inventory | Use for raw AWD (Amazon Warehousing & Distribution) inventory snapshot: on-hand and inbound quantities per SKU. AWD inventory snapshots do not expose FNSKU in this dataset. Do not use for FBA fulfillable stock or ASIN-level identity; use get_fba_inventory or get_listing_registry with view='listings'. Included in get_days_of_cover. |
| get_awd_shipments | Get AWD shipment-level data — shipment IDs, statuses, and timestamps. For per-SKU quantities within a shipment, use get_awd_shipment_items. |
| get_awd_shipment_items | Get per-SKU line items from AWD shipments — SKU, quantity per shipment. Use to prorate AWD/AGL freight charges to specific ASINs. Defaults to latest snapshot. |
| get_inbound_shipments | Get FBA inbound shipment data — shipment IDs, statuses, destination fulfillment centers, and timestamps. Shows all inbound shipments you've created to send inventory to Amazon FBA. For per-SKU quantities within a shipment, use get_shipment_receiving_status. |
| get_shipment_receiving_status | Get per-SKU receiving status for FBA inbound shipments — shows quantity shipped vs quantity received by Amazon. Use to track receiving progress and identify discrepancies. Defaults to latest snapshot. |
| get_sales_velocity | Use for historical product-level sales velocity and inventory planning from Business Reports (~72h delay). Grain: with ASIN, daily ASIN/SKU time series; without ASIN, per-ASIN summary with avg_daily_units. Do not use for current-day or account-level sales totals; use get_todays_sales or get_sales_summary. |
| get_listing_registry | Return latest active listing identity data from the active listings/catalog registry. view='listings' returns ASIN/SKU rows, view='search' discovers listing rows by product/brand/title/SKU/ASIN text, and view='brand_asins' resolves the active ASIN set for a catalog brand. Reimbursement placeholder SKUs are filtered by default. |
| get_suppressed_listings | Get suppressed/stranded listings: items that are in FBA inventory but not buyable. Returns source suppression facts enriched with current listing titles where available. Reimbursement placeholder SKUs are filtered by default; set include_synthetic_skus=true to include rows flagged with is_synthetic. This table refreshes daily. For a live buyability cross-check on a specific ASIN, pair with get_buybox_status, get_listing_restrictions, and get_fba_eligibility (all live SP-API). |
| get_days_of_cover | Use for per-ASIN replenishment coverage: days of stock remaining based on latest FBA + AWD inventory and recent sales velocity. Sorted by lowest cover first. Do not use for raw stock counts, aged inventory fees, or broad triage; use get_fba_inventory/get_inventory_health/get_inventory_risk_triage. |
| get_todays_sales | Use only for today/current-day near-real-time ordered sales from orders/order items. Grain: per-ASIN rows with account-level totals in structuredContent.totals. Limit applies to ASIN rows only. revenue is Orders API priced line-item revenue only; priced/unpriced unit counts and estimated_revenue expose deterministic ASP-filled estimates when item prices have not finalized. Do not use for yesterday, historical dates, or ranges; use get_sales_summary for account daily totals or get_sales_velocity/get_sales_and_traffic for historical ASIN/SKU sales. |
| get_orders | Use to inspect or filter individual order headers from the Orders API by seller reporting date, status, ASIN, or fulfillment channel. Grain: one row per order. purchase_date is the seller reporting date; purchase_at and purchase_date_utc are included for UTC audit. Pending orders can have order_total_amount=null because Amazon has not finalized the order total yet. Do not use as the primary tool for sales totals; use get_sales_summary for daily totals or product-level sales tools for ASIN/SKU breakdowns. |
| get_order_details | Use after you know an Amazon order_id to inspect one order's header and line items. Grain: single order with item-level ASIN/SKU/title/quantity/price. purchase_date is the seller reporting date; purchase_at and purchase_date_utc are included for UTC audit. Do not use for order discovery or sales totals; use get_orders or get_sales_summary first. |
| get_returns | Get FBA return records. Filter by date range, ASIN, SKU, return reason, or disposition status. |
| get_reimbursements | Get FBA reimbursement records. Filter by date range, ASIN, or reason. Sorted by amount_total by default to surface highest-value reimbursements first. |
| get_seasonality_index | Get the seasonality index for ASINs from available history, up to a 52-week demand curve built from historical sales, sessions, and revenue data. Index value of 1.0 = average week, >1.0 = above-average demand, <1.0 = below-average. Weeks are flagged with retail events (Prime Day, BFCM, Christmas, etc.). Use without ASIN for a summary of all ASINs ranked by seasonal amplitude. Use with ASIN for the available weekly curve and coverage_summary. |
| get_sales_summary | Use for account-level daily sales totals, including yesterday or date ranges. Grain: one row per day with revenue, units, and orders. Final rows use Sales API daily metrics. Non-final recent/fallback rows use Orders API rollups where total_sales remains priced line-item revenue only; unpriced_unit_count is separate and estimated_total_sales adds unpriced_unit_count * average_unit_price when a priced day ASP exists. Historical rows can fall back to Orders API rollups when the Sales API snapshot table has no row. observed_order_count reconciles to get_orders total_matching_count for Orders API rows when get_orders is truncated by its row limit; headline order_count is priced-only. Check total_sales_basis, estimated_total_sales_basis, sales_completeness_state, is_final, revision_state, timezone_basis, and date_basis before comparing recent days to finalized baselines. Do not use for ASIN/SKU breakdowns or individual orders; use get_todays_sales, get_sales_velocity/get_sales_and_traffic, or get_orders. |
| get_inventory_risk_triage | Returns ranked inventory risk signals across FBA/AWD stock, sales velocity, inventory health, and suppressed-listing data. Grain: ASIN/SKU risk rows. Do not use for raw snapshots or movement audit; use inventory snapshot or ledger tools. |
| get_current_rank | Check the current search rank position for a keyword in real time. Returns the top results from Amazon's catalog search. If a target ASIN is provided, highlights its position. |
| get_buybox_status | Check current Buy Box status for ASINs (live SP-API), or provide a date window to return stored Buy Box win-rate history from daily pricing snapshots. Live mode is one of the buyability signals: pair with get_listing_restrictions, get_fba_eligibility, and get_suppressed_listings for a full 'can buyers buy this right now' check. |
| get_competitive_pricing | Get competitive price points for ASINs. Defaults to live SP-API data, or provide a date window to return stored pricing history from daily snapshots. |
| get_offer_listings | See who is selling a product right now (live SP-API). Returns current Amazon offer listings for an ASIN, including seller IDs, pricing, fulfillment method, seller feedback, and Buy Box status. Use offer_count == 0 as a buyability signal alongside get_buybox_status, get_listing_restrictions, and get_fba_eligibility. |
| get_replenishment_offers | Get Subscribe and Save replenishment offer status from Amazon's Replenishment API. Defaults to live data, or provide a date window to return stored daily offer history. |
| get_fba_eligibility | Check if an ASIN is eligible for FBA (Fulfillment by Amazon, live SP-API). Returns eligibility status and any Amazon ineligibility reason codes. One of the buyability signals: pair with get_buybox_status, get_listing_restrictions, and get_suppressed_listings for a full 'can buyers buy this right now' check. |
| get_listing_restrictions | Check listing restrictions for an ASIN (live SP-API). Returns any restrictions on selling the product in a specific condition, including approval requirements and reasons. One of the buyability signals: pair with get_buybox_status, get_fba_eligibility, and get_suppressed_listings for a full 'can buyers buy this right now' check. |
| get_settlement_economics | Get settlement-report finalized financial data. This tool is backed by settlement reports and can lag recent Payments / Transaction View rows until Amazon finalizes the settlement period; use get_payment_transactions for recent refund, deferred, or payment transaction rows before settlement finalization. Summary mode (default): pivoted economics by ASIN when resolvable, otherwise by SKU. Detail mode: raw settlement rows filtered by amount type. settlement_effective_date uses posted_date, then posted_date_time, settlement_end_date, deposit_date, and finally snapshot_date because Amazon settlement rows can omit posted_date. asin_resolution explains how ASIN was attached to settlement rows: order_item_asin comes from the order item table and is preferred when available; historical_sku_asin comes from historical order-item SKU maps; active_listing_sku comes from active-listing SKU maps. Rows that cannot be mapped to an ASIN are still returned at SKU grain instead of being suppressed. |
| get_financial_events | Return Finances v0 financial-event rows and deterministic ASIN economics by financial-event posted_date. view='fee_breakdown' returns raw order components when order_id is supplied or ASIN-pivoted fee components otherwise. view='profitability' returns ASIN-level revenue, fees, tax, net profit, units, and data-gap fields. For pre-settlement Transaction View rows use get_payment_transactions; for finalized settlements use get_settlement_economics. |
| get_payment_transactions | Get live Amazon Payments / Transaction View-style transactions from SP-API Finances v2024-06-19. Use this for recent payment/refund/deferred transaction rows before settlement reports finalize. Returns source-provided transaction facts, statuses, identifiers, item/context fields, breakdown labels, and coverage notes; it does not prescribe seller actions. |
| get_profitability_review | Returns ranked profitability issue signals from financial-event net, FBA reimbursements, returns, Business Reports units, and SP/SD ad spend by ASIN. SKU-only financial events are mapped through active listings when possible. COGS and inbound freight are not included. |
| get_product_details | Use for latest captured catalog metadata for one ASIN: title, brand, product type, images, dimensions, status, and BSR. Some catalog attributes can be null when Amazon omits them from the catalog response. Do not use for seller SKU mapping, sales, inventory, or ad performance; use get_listing_registry with view='listings' or the relevant performance tool. |
| get_sales_ranks | Use for latest Best Sellers Rank (BSR) across catalog ASINs, with rank, category, title, and brand. Grain: one row per ranked ASIN. Do not use for keyword rank tracking or actual sales velocity; use ranking tools or get_sales_velocity. |
| get_aplus_status | Check A+ Content status for your account. Shows content documents with their approval status, name, badges, and last update time. Requires Brand Registry. |
| get_variations | Get parent/child variation relationships for an ASIN. Shows the variation family tree including variation theme (size, color, etc.) and all child ASINs. |
| get_product_reviews | Summarize Amazon Customer Feedback review topics for a child ASIN. Returns the top positive and negative topics, mentions, occurrence percentages, star-rating impact, snippets, and subtopics. Data is refreshed weekly by Amazon. |
| get_review_trends | Show six-month Amazon Customer Feedback review topic trends for a child ASIN. Returns monthly occurrence percentages for top positive and negative review topics. Data is refreshed weekly by Amazon. |
| get_listing_quality | Return weekly Listings Items API quality snapshots. view='summary' returns listing completeness, issue counts, and quality status; view='issues' returns Amazon listing issue codes, affected attributes, and raw issue details. Reimbursement placeholder SKUs are filtered by default. Snapshots refresh weekly. For a live 'is this ASIN buyable right now' check, fan out across get_buybox_status, get_listing_restrictions, and get_fba_eligibility (all live SP-API), and cross-reference get_suppressed_listings. |
| get_catalog_cleanup | Returns ranked listing quality signals from snapshots: Amazon errors, warnings, missing core content, offer/fulfillment gaps, and thin listing content. |
| create_listing | Validate or submit a new listing request to Amazon using the Listings Items API. Defaults to validation preview mode. Set confirm=true with an idempotency_key to submit. |
| update_listing | Update listing attributes by SKU through the Listings Items API. Defaults to preview mode. Set confirm=true with an idempotency_key to submit. |
| update_price | Submit Amazon price updates by SKU through the Listings Items API. Defaults to validation preview mode. Set confirm=true with an idempotency_key to submit. |
| update_inventory_quantity | Update seller-fulfilled listing inventory quantities by SKU through the Listings Items API. Defaults to preview mode. Set confirm=true with an idempotency_key to submit. |
| get_shipping_preview | Get Multi-Channel Fulfillment (MCF) shipping options and estimated delivery dates before creating an order. Shows available shipping speeds, fees, and fulfillability. Max 50 items per preview. |
| get_mcf_orders | List Multi-Channel Fulfillment (MCF) orders. Shows order status, destination, shipping speed, and dates. Pass an order_id to get shipment and tracking details for one order. Defaults to last 30 days. |
| create_mcf_order | Submit a Multi-Channel Fulfillment (MCF) order request. Amazon accepts the request first, then fulfillment status is tracked with get_mcf_orders. Use get_shipping_preview first to check availability and costs. Max 50 items per order. |
| manage_returns | Create a return authorization for a Multi-Channel Fulfillment (MCF) order. Initiates the return process for fulfilled items. Max 20 items per return. |
| get_keyword_ranks | Return keyword rank snapshot data from the keyword rank table. view='positions' returns rank positions across a date range, view='changes' compares two rank snapshots, and view='with_volume' joins a rank snapshot to the SQP week containing that date for search volume and share metrics. |
| get_account_data_tour | Returns a first-run account data tour: trust preflight, account pulse, best-seller spotlight, top movers, and neutral cross-domain signals with source-table evidence. This is a data/evidence tool, not a recommendation engine. |
| submit_conversation_feedback | Submit a detailed, redacted product-quality case packet to agentcentral after a frustrating conversation. Use the conversation as source material, but submit a structured summary with user_goal, conversation_timeline, evidence, expected_behavior, observed_behavior, reproduction_notes, and privacy_notes when available. Only call this after the user explicitly asks to send feedback to agentcentral and confirms the packet. Do not submit raw conversation transcripts, API keys, bearer tokens, connector URLs, refresh tokens, buyer names, addresses, phone numbers, emails, order IDs, tracking IDs, gift messages, full tool payloads, or unrestricted seller metrics. Free-text ASINs are aliased automatically; use related_asins only when specific ASINs are necessary for debugging. This creates a product feedback item for human review, not a support ticket and not model training data. |
| get_account_info | Returns the marketplace scope, connection status, tool availability, and next-step guidance for the active API key. Call this when the user asks which marketplace you can query, whether you have write access, or to verify their setup before answering data questions. |
| get_action_history | Return tenant-wide agent action history from the audit log. Requires the active API key to include agent_actions:read. If allowed, returns actions submitted by all keys in this tenant, not just the caller key. |
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